Exhibit 99.1
                                                 For Further Information Contact
                                                  Harry J. Cynkus (404) 888-2922


FOR IMMEDIATE RELEASE




                         ROLLINS, INC. DECLARES DIVIDEND


     ATLANTA,  GEORGIA,  October 26, 2004: Rollins,  Inc., a nationwide consumer
services  company  (NYSE:ROL),  at a meeting  of the Board of  Directors  today,
declared a regular  quarterly  dividend of $0.06 per share payable  December 10,
2004 to stockholders of record at the close of business November 10, 2004.

     Rollins,  Inc. is one of the nation's largest consumer services  companies.
Through its wholly-owned  subsidiaries,  Orkin,  Inc. and Western Pest Services,
the Company  provides  essential pest control  services and  protection  against
termite damage,  rodents and insects to approximately  1.7 million  customers in
the United States, Canada and Mexico from over 400 locations. You can learn more
about Orkin by visiting our Web sites at www.orkin.com and www.rollins.com.




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