UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549


FORM 8-K

CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported):  September 14, 2007

ROLLINS, INC.
(Exact name of registrant as specified in its charter)

Delaware
1-4422
51-0068479
(State or other jurisdiction of incorporation)
(Commission File Number)
(I.R.S. Employer Identification No.)


2170 Piedmont Road, N.E., Atlanta, Georgia 30324
(Address of principal executive offices)  (Zip code)


Registrant’s telephone number, including area code:  (404) 888-2000

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):


o
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
   
o
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
   
o
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
   
o
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))






Item 7.01.  Regulation FD Disclosure

On September 14, 2007, the Company issued a press release announcing that it has chosen the The Richards Group as its advertising agency of record.  The Company has furnished with this Form 8-K as Exhibit 99.1 a press release of this announcement.

 
Item 9.01.  Financial Statements and Exhibits

Exhibit No.
Description
99.1
Press Release dated September 14, 2007




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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, Rollins, Inc. has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.



   
ROLLINS, INC.
     
Date:  September 17, 2007
By:
/s/ Harry J. Cynkus
 
Name:
 Harry J. Cynkus
 
Title:
Chief Financial Officer and Treasurer
   
(Principal Financial and Accounting Officer)





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